A staple of Toronto's summer festival series, The Taste of Little Italy is a 3-day, 6-stage music festival managed by St. Royal
TASTE OF LITTLE ITALY 2019
The client reached out to St. Royal for an RFQ in early may looking for a music management company to update the music program and talent management for a 3-day street festival.
There were to be 6 live music stages, each with continuous live performances from morning to night over 3 days – in total over 100 hours of live music to plan. St. Royal was brought on just 5 weeks prior to the festival to design, roster, and manage a dynamic music program!
The result was a major success!
The Taste of Little Italy – taking place from Friday, June 14 to Sunday, June 16, attracts 500,000 visitors over a weekend and features live music on multiple street corners and on the main stage, extended patios, multicultural vendors, amazing food, carnival rides, and interactive activities for families. This festival is a major opportunity to attract brand new sponsorships, track insights and effects of the program on F&B sales, and provide performance opportunities for Toronto’s local up-and-coming music talent.
THE TOTAL FESTIVAL MUSIC PROGRAM INCLUDED:
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