Three Day Music Festival

A staple of Toronto's summer festival series, The Taste of Little Italy is a 3-day, 6-stage music festival managed by St. Royal

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College St., Toronto


The client reached out to St. Royal for an RFQ in early may looking for a music management company to update the music program and talent management for a 3-day street festival.

There were to be 6 live music stages, each with continuous live performances from morning to night over 3 days – in total over 100 hours of live music to plan. St. Royal was brought on just 5 weeks prior to the festival to design, roster, and manage a dynamic music program!

The result was a major success!

The Taste of Little Italy – taking place from Friday, June 14 to Sunday, June 16, attracts 500,000 visitors over a weekend and features live music on multiple street corners and on the main stage, extended patios, multicultural vendors, amazing food, carnival rides, and interactive activities for families. This festival is a major opportunity to attract brand new sponsorships, track insights and effects of the program on F&B sales, and provide performance opportunities for Toronto’s local up-and-coming music talent.


  • 3 Days of Music
  • 6 Concurrently Active Stages, with one Main Stage
  • 40 Live Acts – sourced, vetted, scheduled, & managed logistics and all manner of individual needs
  • Over 100 Hours of Live Music Programming
  • Chief Project Management
  • Talent Manager
  • Talent AV Coordinator
  • Festival On-Site Talent Manager
  • Festival On-Site Talent Supervisor Volunteer Staff at every stage
  • Custom-built artist-portal website for performance, load-in, logistics, setup & soundcheck information
  • Collaboration with onsite festival management, the BIA planning committee, police, fire and emergency services
  • Music Entertainment
  • Production & Design
  • Entertainment Coordinator
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