Three Day Music Festival
TASTE OF LITTLE ITALY 2019
The client reached out to St. Royal for an RFQ in early may looking for a music management company to update the music program and talent management for a 3-day street festival.
There were to be 6 live music stages, each with continuous live performances from morning to night over 3 days – in total over 100 hours of live music to plan. St. Royal was brought on just 5 weeks prior to the festival to design, roster, and manage a dynamic music program!
The result was a major success!
The Taste of Little Italy – taking place from Friday, June 14 to Sunday, June 16, attracts 500,000 visitors over a weekend and features live music on multiple street corners and on the main stage, extended patios, multicultural vendors, amazing food, carnival rides, and interactive activities for families. This festival is a major opportunity to attract brand new sponsorships, track insights and effects of the program on F&B sales, and provide performance opportunities for Toronto’s local up-and-coming music talent.
THE TOTAL FESTIVAL MUSIC PROGRAM INCLUDED:
- 3 Days of Music
- 6 Concurrently Active Stages, with one Main Stage
- 40 Live Acts – sourced, vetted, scheduled, & managed logistics and all manner of individual needs
- Over 100 Hours of Live Music Programming
- Chief Project Management
- Talent Manager
- Talent AV Coordinator
- Festival On-Site Talent Manager
- Festival On-Site Talent Supervisor Volunteer Staff at every stage
- Custom-built artist-portal website for performance, load-in, logistics, setup & soundcheck information
- Collaboration with onsite festival management, the BIA planning committee, police, fire and emergency services
- Music Entertainment
- Production & Design
- Entertainment Coordinator
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